Fujifilm
Contracted by Fujifilm's agency to create positioning and copy for company's environmental Green Care initiative. Project included copy for overall corporate brochure and 5 individual departmental brochures.
Protecting our Habitat…
The awesomeness of nature overwhelms us. Be it the boundless skies, magnificent oceans and mountains, or the power displayed by earthquakes and raging storms. Our environment is so imposing and complex it is hard to imagine man having a significant impact on its health. The evidence, however, demonstrates our impact is great. More relevant is the fact that we have a choice as to which way we affect the world condition. Selfishly for short term rewards, or responsibly for long term prosperity.
…By Changing Our Habits
As with nature, mankind is an imposing and complex story. The accomplishments and progress of the human condition is also an awesome and overwhelming exhibit of power--Power to develop, to grow and to achieve. We also possess the power to have a positive impact on the environment through vigilant repair, control and technological advancements. Fujifilm is one company, microscopic in a universal sense for sure. And yet, we feel we play a major role in the protection of our environment--a role we take seriously. At Fujifilm we are committed to environmental stewardship to assure nature's renaissance.