Been there, Done that

Fairfield Promotion Group has a wide range of experience working for a diverse list of industries. Though there may be significant differences from one business to the next, the common need is to capture customers’ attention and motivate them to act.

Industry Experience

Photography • Retail chains • Soft drinks • Juice drinks • Beer/micro brews • Pharmaceuticals • Health products • Beauty products • Fast food • Service companies • Toys • Media companies • Foundations • Fitness clubs • Restaurants • Corporate training • Efficiency experts • Logistics companies • Sports companies • Scientific research • Industrial products

Web > Villard Group

Villard Group

Created and scripted virtual company corporate video for use in client's simulated online Leadership Training courses as well as website. Wrote website copy and over saw design and production.

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Brochures > Fujifilm

Fujifilm

Contracted by Fujifilm's agency to create positioning and copy for company's environmental Green Care initiative. Project included copy for overall corporate brochure and 5 individual departmental brochures.

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Newsletters > Fujifilm

Fujifilm

Contracted by Fujifilm's agency to write trade publication mailed to over 25,000 retail distributors of Fujifilm products, covering company news about promotions, sponsorships, new technologies, products and community initiatives. Magazine averaged twenty five pages per issue and assignment lasted 10 years.

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Product Copy > McSorley's Ale, Pabst Brewing

McSorley's Ale, Pabst Brewing

Contracted by Pabst's agency to write series of topics of interest for bottle labels, coasters and beer packaging to showcase rich history of the brand from the perspective of its original location in New York City.

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Direct Mail > Pizza Hut

Pizza Hut

Developed and produced VIP program for Pizza Hut Delivery customers to increase frequency of purchase. Research showed average usage was 2 times per month. Created and delivered a direct mail package that included a "VIP Passport" providing 3 coupons per month.

Branding > Applied Forensics

Applied Forensics

Identified branding and frequency of reach as primary marketing strategies needed to be deployed in highly competitive market. Created new company image, tag line, initiated online newsletter and overhauled website to give all marketing consistent message and look.

Events > Marketing Agency Customer Event

Marketing Agency Customer Event

Conceived wrote and produced major customer event at Radio City Music Hall for agency's 1000 plus customer base. Managed committee, venue selection, event theme, entertainment, promotion, giveaways and catering.

Print > Fujifilm

Fujifilm

Conceived and wrote trade print ad campaign for Fujifilm's agency to promote their Total Imaging Solution, including Digital Camera Cards, Digital Picture CD Archiving and In Home Online Photo Transfer.

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