Fairfield Promotion Group has a wide range of experience working for a diverse list of industries. Though there may be significant differences from one business to the next, the common need is to capture customers’ attention and motivate them to act.
Developed and produced VIP program for Pizza Hut Delivery customers to increase frequency of purchase. Research showed average usage was 2 times per month. Created and delivered a direct mail package that included a "VIP Passport" providing 3 coupons per month.
Worked as copywriter for Fujifilm's agency to create direct mail package to sign up photographers to an exclusive club for professionals. Enrollment exceeded all projections.
Create mailing with sweepstakes overlay to enhance participation in consumer profile questionnaire for Direct Marketing Database firm. Wrote copy managed sweepstakes, design, production, printing and fulfillment.